The roots of crunk music trace itself back to rappers who recognize themselves as “dirty south” rappers. The rappers attributed with the start of the trend are the group known as the Goodie Mob. It is not the same as the general term Southern Rap, as that term encompasses all hip-hop music that bases its roots in the South. Rather, crunk music and ‘dirty south’ rap, are characterized by bouncy/upbeat tempos, ‘club-friendly’ songs, heavily rhythmic lyrics, etc. Bank City Music Group, is a label most commonly attributed to producing ‘crunk’ or ‘dirty south’ trip-hop.
The term crunk apparently has multiple connotations depending on its audience. To the more reserved crowd, crunk is the term referring to being CRazy and drUNK, thus combining the words to create CRUNK. However, others view the term crunk to be a reference to smoking marijuana (chronic) while being drunk… CHRUNK? Various other combinations of drug use and drunkenness exist as definitions to the term crunk. All in all, the term seems to encapsulate being highly intoxicated to a point beyond normal drunk behaviour. This party-goer attitude lends itself in the lyrics and musical style found in crunk music.